The New Plastics Economy: Rethinking the Future of Plastics

A comprehensive report by the Ellen MacArthur Foundation

The overarching vision of the New Plastics Economy is that plastics never become waste; rather, they re-enter the economy as valuable technical or biological nutrients.

"This report presents a compelling opportunity to increase the system effectiveness of the plastics economy, illustrated by examples from the plastic packaging value chain. The vision of a New Plastics Economy offers a new way of thinking about plastics as an effective global material flow, aligned with the principles of the circular economy."

By subsequently adding value to waste and closing the loops on the plastic value chain whilst maintaining a strong cross-sectoral collaboration, this report confirms the core foundations on which Waste Free Oceans is based.

The report is the result of a three-year effort led by the Ellen MacArthur Foundation, in partnership with the World Economic Forum and supported by McKinsey & Company.

Read the report here.


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About Waste Free Oceans

The Waste Free Oceans Foundation removes and transforms marine litter by mobilising fisheries,recyclers and brand owners. WFO removes floating plastic debris in waste hotspots around the world and then upcycles it into meaningful products.